ICONBIM LLC Partners with Under Armour to Revolutionize Footwear Design & Production with Digital Twin Technology

Federal Way, WA – November 8, 2023 – ICONBIM LLC, a leading provider of digital twin solutions for manufacturing, today announced a strategic partnership with Under Armour to leverage their innovative technology in the design and production of the Under Armour Men's Boots line. This collaboration is set to streamline production, enhance product quality, and potentially unlock faster innovation cycles for Under Armour’s rugged footwear. For those unfamiliar, ICONBIM LLC, based right here in Federal Way, Washington (33301 1ST WAY S STE 200, 98003-6258, you can reach us at 415-989-3963), isn’t about making boots. We’re the folks who build the digital boots – a super-detailed, virtual copy of the real thing. Think of it like a video game version of the boot, but way more precise and packed with data. We call this a “digital twin.” And it’s a game changer for how companies like Under Armour make things. So, what does that actually mean for the Under Armour Men’s Boots you see on store shelves? Well, traditionally, designing a boot like this is a long process. Designers create sketches, build physical prototypes, test them, tweak them, build more prototypes… it goes on and on. It's expensive, it takes time, and there's a lot of guesswork involved. ICONBIM’s digital twin technology cuts through all that. We create a virtual boot – the exact same size, shape, and material properties as the real thing – inside a computer. Under Armour’s designers can then virtually test this digital boot in all sorts of conditions – simulating different terrains, impacts, weather, and wear-and-tear. “We’re basically letting them test the boot before it even exists in the real world,” explains Sarah Chen, ICONBIM’s Chief Technology Officer. “They can see how the materials will behave, identify potential weaknesses, and make changes virtually – saving a ton of time and money on physical prototypes.” Let’s break down how this impacts the Under Armour Men's Boots specifically. These boots aren’t just about looking good. They're designed for serious performance – hiking, working outdoors, maybe even some tactical applications. That means things like durability, waterproofness, traction, and comfort are crucial. With ICONBIM’s digital twin, Under Armour can: Optimize Material Selection: They can experiment with different materials – leather, synthetics, rubber compounds – in the virtual world to see which provide the best combination of durability, weight, and comfort. For example, they can virtually test a new type of waterproof membrane to see how effectively it keeps feet dry under various conditions. Enhance Traction: The sole of a boot is critical for grip. ICONBIM’s technology allows Under Armour to simulate the boot’s performance on different surfaces – wet rocks, muddy trails, icy patches – and refine the tread pattern for maximum traction. They can even analyze pressure distribution to optimize the design for stability and support. Improve Comfort and Fit: A comfortable boot is a happy boot! The digital twin allows Under Armour to analyze stress points and pressure distribution inside the boot, and make adjustments to the design to improve comfort and reduce fatigue. This is especially important for boots worn for long periods. Streamline Manufacturing: By identifying potential problems before production begins, ICONBIM’s technology helps Under Armour reduce waste, improve quality control, and speed up the manufacturing process. This means getting the boots to customers faster. Accelerate Innovation: Because they can test so many different designs and materials virtually, Under Armour can innovate faster and bring new and improved boots to market more quickly. “We’re not replacing the designers or the manufacturers,” Chen emphasizes. “We’re giving them a powerful new tool to help them do their jobs better. It's about enhancing their expertise with data and simulation.” The Under Armour Men's Boots line benefits from several specific features the digital twin technology helps refine. For example, the boots often feature a molded sockliner for enhanced cushioning and support. ICONBIM’s technology allows Under Armour to optimize the shape and density of the sockliner for maximum comfort and impact absorption. Another key feature is the durable outsole, designed to withstand harsh conditions. The digital twin allows Under Armour to analyze stress and wear patterns on the outsole, and refine the design to improve its longevity and performance. “We’re really excited about this partnership,” says Mark Johnson, Under Armour’s Footwear Product Manager. “ICONBIM’s technology is a game changer for footwear design and manufacturing. It allows us to push the boundaries of innovation and deliver even better products to our customers.” Looking ahead, ICONBIM and Under Armour plan to expand the use of digital twin technology to other areas of footwear design and manufacturing, including athletic shoes and running shoes. They are also exploring the potential of using the technology to personalize boots to individual customer needs and preferences. “This is just the beginning,” says Chen. “We believe that digital twin technology has the potential to revolutionize the entire manufacturing process, making it more efficient, sustainable, and innovative.” For more information about ICONBIM LLC, visit [insert website address here - not provided]. And to explore the Under Armour Men's Boots line, visit [insert Under Armour website address here - not provided]. You can also reach ICONBIM directly at 415-989-3963.