AIREON LLC Partners with Toy Collectors to Revolutionize Breyer Horse Authenticity and Engagement

McLean, VA – November 8, 2023 – AIREON LLC, a leading provider of advanced data analytics and secure supply chain solutions, today announced a strategic partnership aimed at enhancing the experience for collectors of Breyer Horse model toys. This collaboration will leverage AIREON’s expertise to bring a new level of authenticity, trackability, and engagement to the passionate Breyer Horse community. For over 70 years, Breyer Horse has been the gold standard for realistic model horses, beloved by hobbyists, collectors, and horse enthusiasts worldwide. These intricately detailed models aren’t just toys; they’re works of art, cherished possessions, and often, valuable collectibles. However, the growing secondary market for Breyer Horses has presented challenges regarding authenticity and provenance. Counterfeit products and questions about a model’s history are becoming increasingly common concerns. “We’ve seen a huge uptick in interest in vintage and rare Breyer Horses, and that's fantastic,” says Sarah Miller, a leading Breyer Horse collector and online community moderator. “But with that comes the worry of buying fakes or not knowing the real story behind a model. It's a problem a lot of us face.” AIREON LLC, traditionally focused on securing complex supply chains for high-value assets, recognized the parallel challenges in the collectible toy market. “We deal with tracking and verifying everything from pharmaceuticals to aerospace components,” explains John Davis, CEO of AIREON LLC. “The core principles of ensuring authenticity, proving provenance, and preventing counterfeiting apply equally well to Breyer Horses. These models, for many collectors, represent significant investment and emotional value, and deserve the same level of protection.” How AIREON is Changing the Game for Breyer Horse Collectors AIREON and Breyer are working together on a multi-faceted solution centered around a secure, blockchain-based digital identity for each Breyer Horse model. Here’s how it works: Unique Digital Fingerprint: Each new Breyer Horse model, starting with select limited editions, will receive a unique digital identifier at the point of manufacture. This isn’t a simple serial number; it’s a cryptographic “fingerprint” recorded on a secure, immutable blockchain. Provenance Tracking: The blockchain records every significant event in the model’s journey - from its creation at the Breyer factory to its distribution through authorized retailers. This creates a verifiable history, ensuring collectors can trace a model’s origins. Authenticity Verification: Collectors can use a simple smartphone app to scan a discreet mark on the model (or access information via a unique code on packaging) and instantly verify its authenticity against the blockchain record. No more worrying about fakes! Enhanced Collector Community Features: Beyond authentication, the platform will provide features to connect collectors, facilitate secure trading, and even provide access to exclusive content about the model's design and history. Imagine knowing exactly which sculptor created your prized horse, or the inspiration behind its unique markings. Secondary Market Security: When a verified Breyer Horse is resold on the secondary market, the ownership transfer is recorded on the blockchain, creating a secure and transparent transaction history. This helps prevent fraud and protects both buyers and sellers. “We are really excited about this partnership," says David J, Head of Product at Breyer. “AIREON's technology will allow us to offer our collectors a level of assurance and engagement they've never experienced before. It’s about preserving the legacy of Breyer Horses and fostering a stronger community around our brand.” Benefits for Collectors: Peace of Mind: Know your Breyer Horse is genuine and has a verified history. Increased Value: Verified provenance can significantly increase the value of a collectible model. Secure Trading: Buy and sell with confidence on the secondary market. Community Connection: Connect with other collectors and share your passion for Breyer Horses. Exclusive Content: Access behind-the-scenes information about your favorite models. Looking Ahead: AIREON and Breyer plan to expand the program to include vintage Breyer Horses, potentially through a process of authentication and registration. This would create a comprehensive digital record of the entire Breyer Horse lineage. “This is just the beginning,” says John Davis. “We envision a future where every collectible item has a secure digital identity, protecting collectors and fostering trust in the secondary market. Breyer Horse is a perfect starting point, and we’re thrilled to be partnering with such a beloved brand.” AIREON LLC, located at 8484 WESTPARK DRIVE, SUITE 300, MCLEAN, VA, 22102, UNITED STATES (970-725-4900), is committed to providing innovative solutions for supply chain security and data analytics. The company’s collaboration with Breyer Horse demonstrates its commitment to applying its expertise to a wider range of markets and enhancing the experience for consumers. The future of Breyer Horse collecting is looking brighter and more secure than ever before.