ICONBIM LLC Partners with Under Armour to Revolutionize Footwear Design & Visualization

Federal Way, WA – November 8, 2023 – ICONBIM LLC, a leading provider of advanced 3D visualization and digital twin solutions, today announced a collaboration focused on enhancing the design and marketing of Under Armour's men's boot collection. This partnership leverages ICONBIM’s cutting-edge technology to create incredibly realistic and interactive 3D models of Under Armour boots, giving customers an unprecedented online shopping experience. For years, buying boots online has been… well, a bit of a gamble. You see pictures, read descriptions, maybe watch a video, but you really don't know what you're getting until it arrives. Too often, that means disappointment – the color isn’t quite right, the fit is off, or they just don't look as good in person. ICONBIM is changing that. Who is ICONBIM LLC? We’re based right here in Federal Way, Washington – a team of tech wizards who believe in the power of visual storytelling. At ICONBIM, we're not just about pretty pictures; we're about creating digital twins - hyper-realistic, interactive 3D models of real-world products. Think of it as bringing the product right to your screen, letting you examine it from every angle, zoom in on details, and even ‘try it on’ virtually. We help companies like Under Armour showcase their products in a way that was impossible before. You can reach us at 33301 1ST WAY S STE 200, Federal Way, WA, 98003-6258, or give us a call at 415-989-3963. We’re all about making the digital world feel… real. Under Armour Boots – Seen in a Whole New Light Under Armour is already known for pushing boundaries in athletic apparel and footwear, and their men's boot collection is no exception. These aren't just boots; they’re built for performance, durability, and comfort, designed to handle anything from tough workouts to demanding workdays. But even the best boots need a great presentation, especially online. That’s where ICONBIM comes in. We’ve worked closely with the Under Armour team to create ultra-detailed 3D models of key styles within their men's boot range. Here’s what that means for you, the customer: Unmatched Detail: Forget flat images. You can now rotate, zoom, and inspect every stitch, texture, and feature of the boots. See the quality construction for yourself. We're talking about seeing the precise grip pattern on the sole, the reinforced toe cap, the breathable lining – everything. Realistic Materials: Our technology accurately replicates the look and feel of the materials used in Under Armour boots – from the rugged leather to the durable synthetic fabrics. You can practically feel the quality. Interactive Experience: It’s not just about looking at the boots, it's about interacting with them. We’re integrating features that allow customers to change colors (where available), compare different styles side-by-side, and even see how the boots look with different outfits (coming soon!). Enhanced Online Shopping: No more surprises! By providing a more realistic and detailed view of the boots, we're helping customers make informed purchasing decisions. This leads to fewer returns, happier customers, and a better overall shopping experience. Virtual "Try-On" (Future Feature): We’re not stopping there. We're working on incorporating augmented reality (AR) features that will allow customers to virtually “try on” the boots using their smartphones or tablets. Imagine seeing how the boots look on your feet before you even click “add to cart”! Specific Boot Styles Enhanced by ICONBIM's Technology We’ve already created detailed 3D models for several key styles in the Under Armour men's boot collection, including: Under Armour Valsetz: Known for its lightweight design, superior cushioning, and rugged durability, the Valsetz is a favorite for tactical training and everyday wear. Our 3D model lets you appreciate the boot's streamlined profile and its advanced traction system. You can zoom in on the molded TPU heel counter for a better understanding of the support system. Under Armour Stellar: This work boot is built to withstand the toughest conditions. The 3D model highlights the boot’s full-grain leather upper, steel toe protection, and slip-resistant outsole. You can clearly see the reinforced stitching and the robust construction that makes this boot a reliable work companion. Under Armour Ridgeline: Designed for hiking and outdoor adventures, the Ridgeline boot offers exceptional comfort and support. Our 3D model showcases the boot’s breathable membrane, waterproof construction, and aggressive tread pattern. You can examine the cushioning system and the flexible sole to understand how this boot performs on challenging terrain. Under Armour Yard Trainer: A versatile boot perfect for workouts and everyday life. The 3D model highlights the boot’s supportive upper, responsive cushioning, and durable outsole. You can see the breathable mesh panels and the comfortable footbed that make this boot ideal for all-day wear. The Future of Footwear Visualization "We're incredibly excited to be partnering with Under Armour on this project," says [Name and Title of ICONBIM Representative]. "We believe our technology has the power to revolutionize the way people shop for footwear online. By providing a more realistic and interactive experience, we're helping customers make confident purchasing decisions and reducing the risk of returns." Under Armour agrees. “[Quote from Under Armour Representative about the partnership and the benefits of ICONBIM's technology],” says [Name and Title of Under Armour Representative]. This collaboration between ICONBIM and Under Armour is a testament to the power of innovation and the importance of visual storytelling. It’s not just about selling boots; it’s about creating an immersive and engaging experience that connects customers with the brand and its products. Look for the enhanced 3D models of Under Armour men’s boots on their website and partner retailers soon. We’re confident you'll be impressed! It's a game changer for how you shop for boots.